In 2024, Dana White’s net worth was estimated at $550 million. By 2025, experts think it could jump to $600–650 million. As the president of the Ultimate Fighting Championship (UFC), Dana turned a struggling company into a billion-dollar empire. By 2025, his wealth continues to grow thanks to smart deals and hard work. Let’s explore how much he’s worth and what keeps his bank account rising.

Early Career and UFC Success

Dana White grew up in Connecticut and worked odd jobs like boxing coach and hotel bellman before joining the UFC. In 2001, he convinced his childhood friends -the Fertitta brothers- to buy the UFC for $2million. At the time, the UFC was losing money and had a bad reputation. Dana became president and worked to make MMA (mixed martial arts) mainstream.

By 2024, the UFC is worth over $12 billion. Dana owns about 9% of it, which is worth around $1 billion. He also earns a yearly salary as president. In 2025, his salary is around $20 million, plus bonuses for big fights.

UFC Pay-Per-View and Fight Bonuses

The UFC makes most of its money from pay-per-view (PPV) events. Big fights like Conor McGregor vs. Khabib Nurmagomedov or Jon Jones vs. Stipe Miocic can sell over $2 million PPVs. Dana gets a cut of these sales. For example, in 2024, the UFC made $800 million from PPV sales alone. Dana’s share could be $50–70 million that year.

Dana also gives fighters bonuses for “Fight of the Night” or “Knockout of the Night.” These bonuses (usually $50,000 each) come from his own pocket. While this sounds generous, it’s a small part of his overall income.

Business Deals Outside the UFC

In 2021, he started “Power Slap,” a slap-fighting league that became controversial but still drew viewers. By 2025, Power Slap is streaming on platforms like Rumble and making money from ads.

He also invests in real estate. In 2020, he bought a $7 million mansion in Las Vegas. By 2025, the value of his Vegas properties has doubled. Dana even owns a private jet and a yacht, which he shows off on social media.

Dana’s TV and Movie Appearances

Dana loves the stage lights. He’s appeared on TV shows like The Ultimate Fighter and Dana White: Lookin’ for a Fight. In 2023, he starred in a reality show about his life, which added to his income. He also produces UFC documentaries and movies. For example, he worked on a film about UFC’s rise, which Netflix bought for $10 million in 2024.

Dana White Net Worth Growt

In 2024, Dana White’s net worth was estimated at $550 million. By 2025, experts think it could jump to $600–650 million. Here’s why:

• The UFC signed a new TV deal with ESPN in 2024, worth $300 million yearly.
• The slap league started making profit in 2025 after signing a streaming deal.
• His properties in Las Vegas and California keep increasing in value.
• Dana put money into tech startups and crypto projects, which grew by 2025.

Public Perception and Controversies

Dana White is known for his loud personality and blunt opinions. Some people criticize him for underpaying UFC fighters. Others admire him for turning the UFC into a global brand. In 2023, he faced backlash for a video showing him slapping his wife, but he apologized and kept his job.

Despite controversies, Dana stays popular because he’s honest and loves fighting. He often says, “I’m a fight fan first,” which makes fans relate to him.

Future Plans

By 2025, Dana is focused on expanding the UFC into new markets like Africa and Asia. He’s also working on a UFC video game and a fitness app. Some rumors say he might retire soon, but Dana denies it. “I’ll die before I quit this job,” he told a reporter in 2024.

FAQs